How effective is the combination of your main product and ancillary texts?

The teaser trailer starts off with a black screen with the name of the company that are putting out the film "Shme Productions Presents", i choose to make up one so that it looks more like a small budget film than if i used a universal or warner brothers title which would imply that there would be quite a big budget for the film, which there is not. It then follows into the next scene which is the name of the director/producer of the film which as i filmed and edited the teaser trailer i put my name "A Josh De Almeida Film".





The teaser then goes from the titles and fades in to the first scene which has had an old film effect which gives it a flashback look to it which worked well with the rest of the film. I t also has been air brushed so that it looks more like a flashback with no solid edges and its kind of blurry in a way which also adds to the flashback concept. The scene shows a gang style fight with them standing off with the camera being the rival gang which gets the audience involved as they are seeing it through the eyes of the rival gang. Being filmed handheld, it gives the scene a more realistic feel and makes the audience feel like they are the rival gang. Then a trasition of additive dissovle is used to add to the flow of the teaser trailer and also adds to the flashback look of the first two scenes. The second scene also done in handheld and from the point of view of the rival gang shows the leader of the gang running at the camera and then fleaing in the scene before this, being shot after being captured by the rival gang which is implied rather than shown in the first scene. the scene is filmed at a high angle shot looking down on the gang leader being shot in the head, showing that it is a point of view shot. The use of the high angle shot shows the power differnce between the gang leader and the rival gang as he's on the floor and they are standing over him. This scene has also had the same effects put on it as the scene before this as it is still apart of the same flashback scene. It then uses the same trasition as the first scene to the second scene of a additive dissovle which flashs back to reality.





The third scene shows the gang a year later with a new leader who is talking to the gang about what happened a year ago which you see in the first two scenes (the fashback scenes). The camera pans across the gang around the table showing the reactions of the gang members to the speech of the new leader. The shot used is a medium shot as it shows the reactions but shows the location, which a close up would only show the reactions. Showing the location shows the difference between the gang a year ago and the gang now getting the audience more interested as they don't know where the location is but they know what it looks like so it gives away enough to keep the audience watching but holds back enough to get them interested and generating questions (enigma's) generating more interest in the film which a teaser trailer is there to do. The use of the black and white effects on this scene and the rest of the scenes also generates more enigma's like "will the film be in black and white? is it only black and white in the teaser trailer? will the film feature black and white scenes?" the more enigma's the more interest developes with the teaser trailer doing what it was made to do. The trasition used to link the third scene and the forth was a dip to white which keeps the flow of the teaser trailer going.





The forth scene is a carry on from the third one, talking about his encounter with a gypsee who told him information that he is telling the gang. The trasition from this scene to the fifth scene (the kill scene) is an additive dissolve showing the difference in time between the scene, but instead of a flashback its a whats to come scene. The gang leaders talking laps over in to the fifth scene as he talks about the ways in which the thing will kill them. Which keeps the flow of the trailer going and gives a voiceover effect to the scene which is seen in most teaser trailers. The camera is on a tripod for the fifth scene as it isnt a point of view shot and doesnt disrupted the scene with movements from the camera, the scene just flows. The shot used is a low angle medium shot showing the reactions of the character being chained to this operation chair. The killer never showing his face also creates enigma's as you wounder "who is the killer?". If the teaser showed the killers face it would spoil the entire film. The scene being filmed in a surgery gives a erray effect to the scene showing the genre of a horror, but never gives away "why the surgery?". The trasition to a title between the kill scene and the final scence means that the trailer doesn't give away what the injection does to him, meaning that the audience will want to see what happeneds. Also the continued screams and groans through the title scene adds to it as it give sthe effect of it still going on but you can't see it. The title between it says "coming to a cinema near you" the use of the YOU involves the audience getting them to go to the cinema to watch this film, so the teaser is doing what it wa made to do, to get audience's interested and to get the to go see the film. The final scene showing the character who was injected from the scene before covered up, also creating enigma's as you want to see whats happened to him, the scene wouldnt acctuly be in the film its just in the teaser trailer to get audience's interested in the film. The final title on which it ends on only shows the year 2011 which gives away enough so that the audience will look out for it, but holds back enough that the audience will be more interested and searching for the film and generating interest in the film. The lacking of a soundtrack to the teaser trailer is a new convention not normally seen in teaser trailers, but the coen brothers lack of a soundtrack to the film "No Country For Old Men" gave the film a new dimetion which built up suspence better as you can't tell whats going to happen, as the soundtrack usally indicateds what might happen. This gave me the idea not to use a soundtrack which gives the teaser added suspence.





The three texts of a teaser trailer, teaser poster and magazine front cover all promote the film by giving away as little as possible but enough to get the audience interested in the film. The poster only shows three characters from the film which gives away some but not alot of information and the tagline " It's Coming For And It Wants It's Revenge!" gives away that its a horror with there being a killer or something that kills. The magazine front cover also doesn't give away alot as it doesn't show the name of the film which the poster and the teaser trailer also doesn't do, which generates more enigma's for the film. Also only shows two of the characters which feature in the poster so that it doesn't give away much but enough to create enigma's and interest in the film.